Remember when the original Mozart Effect study came out in the 90's that claimed exposing babies to classical music (even in the womb) would make them smarter? That study has been expanded, but according to a recent article in The Guardian, it's really hard to measure. Read all about it here.
One thing's for sure: exposing children to classical music can only increase its future audience and keep stations like JPR relevant. Wanna know what I, as the mother & stepmom to a couple of teenagers, think might actually make new millenium kids listen to more classical music? Remixing it with Dubstep.
And just in case you're wondering, yes. It's actually being done.